Noémie McGovern Portfolio
Noémie McGovern Portfolio

lululemon athletica x wanderlust 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica August 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica SU15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica SP15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica AUS W14 prints

Art Direction, Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica x specialized 2014

Art Direction

lululemon athletica Sashiko + Shibori FA14

Print + Pattern Development, Trend Forecasting

lululemon athletica FA14 prints

Print + Pattern Development, Trend Forecasting

lululemon athletica SU14 prints

Lead Graphics, Print + Pattern Development

Urban Planet Applied Graphics

Applied Graphics

Urban Collection Labeling

Art Direction, Branding, Lead Graphics

lululemon athletica FA14 prints

Print + Pattern Development, Trend Forecasting

This delivery was highly influenced by camp life and lingerie details, and served as a  neutral bridge drop between Fall and Winter strategies. The prints run a great balance between highly textural and undeniably feminine.

IMG_2477

AugustSashiko-PrettyPetal

Florals have always been a trademark for lululemon – including a simple watercolour version ensured this drop remained beautiful and soft. The black and white colourway kept it clean and easy to wear.

IMG_2410

AugustSashiko-FloralWater

This Rocky Road texture remains one of our best-selling; not only is it easy to wear but also combines enough colour to match back to the colour palette.

AugustSashiko-Pebble

IMG_2409

The below print was able to look the part of camo, animal, and floral, and was easy to translate on various materials and print methods (it was also beautiful as an emboss)

AugustSashiko-PEbblePetal

FA14_PetalCamo