Noémie McGovern Portfolio
Noémie McGovern Portfolio

lululemon athletica x wanderlust 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica August 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica SU15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica SP15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica AUS W14 prints

Art Direction, Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica x specialized 2014

Art Direction

lululemon athletica Sashiko + Shibori FA14

Print + Pattern Development, Trend Forecasting

lululemon athletica FA14 prints

Print + Pattern Development, Trend Forecasting

lululemon athletica SU14 prints

Lead Graphics, Print + Pattern Development

Urban Planet Applied Graphics

Applied Graphics

Urban Collection Labeling

Art Direction, Branding, Lead Graphics
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These prints represent the first hot-market print strategy for lululemon athletica. The hot market had grown substantially in Australia, and the challenge was working with both an opposite season and a market already saturated with established competitors. The guest in Australia is an active and stylish consumer, with a life that is heavily influenced by the ocean.  Her gear has to represent both her active lifestyle, and the unique challenges she faces on an Australian climate.

The Winter 2014 strategy included wow prints to carry the story, a few supportive multi-coloured geo prints to bring in colour, and some textured prints as easy textures that she could easily pair back to her neutrals.

AusWinter_ReefPrint

Our original inspiration included the beauty of Australia’s proximity to reefs, the ocean, and beautiful but dangerous fauna. It needed to be very colourful as it was landing in Australia’s high summer, and relevant to the market.

IMG_2554

The below print is made of a close-up of butterfly wings but could easily be mistaken for snake skin. The juxtaposition of beauty and danger is often prominent in Australia’s wildlife.

AusWinter_BlueSnake

IMG_2556
AusWinter_SunsetWater

IMG_2538

AusWinter_GreySnake

IMG_2559
AusWinter_ColourGeo

IMG_2549

AusWinter_HeatheredCamo2

IMG_2558

AusWinter_ReefPrint2

AusWinter_BlackGeo