Spring 15 was all about Sweet Sweat Mirage; a season about rebirth and an awakening after cold months of hibernation. Using soft colours and hazy painted prints to signal the beginning of Spring, the strategy included soft pastels and neutrals combined with bleached neon trims.
Specific material textures were chosen, replicating distorted and hazy lines.
This print was a hand painted painting, scanned in and pieced together, and turned into a repeat in photoshop. Maintaining multiple colours, it ensured that the guest could pair it back to any colour in the palette.
A special feather print was developed for the last drop as a separate studio drop. The original intent was oversized and engineered, with an x-ray sensibility to remove the literal look of the feathers.