Noémie McGovern Portfolio
Noémie McGovern Portfolio

lululemon athletica x wanderlust 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica August 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica SU15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica SP15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica AUS W14 prints

Art Direction, Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica x specialized 2014

Art Direction

lululemon athletica Sashiko + Shibori FA14

Print + Pattern Development, Trend Forecasting

lululemon athletica FA14 prints

Print + Pattern Development, Trend Forecasting

lululemon athletica SU14 prints

Lead Graphics, Print + Pattern Development

Urban Planet Applied Graphics

Applied Graphics

Urban Collection Labeling

Art Direction, Branding, Lead Graphics

lululemon athletica SP15 prints

Lead Graphics, Print + Pattern Development

Screen Shot 2015-08-02 at 11.25.44 PM
Spring 15 was all about Sweet Sweat Mirage; a season about rebirth and an awakening after cold months of hibernation. Using soft colours and hazy painted prints to signal the beginning of Spring, the strategy included soft pastels and neutrals combined with bleached neon trims.

PrettyPaint_Suit

SS15_PrettyPaintShorts

Specific material textures were chosen, replicating distorted and hazy lines.

SS15_WeeStripeWhite

SS15_TextureTwistPink

SS15_BarkPrintBra

This print was a hand painted painting, scanned in and pieced together, and turned into a repeat in photoshop. Maintaining multiple colours, it ensured that the guest could pair it back to any colour in the palette.

GiantPaint_Tank

A special feather print was developed for the last drop as a separate studio drop. The original intent was oversized and engineered, with an x-ray sensibility to remove the literal look of the feathers.

Screen Shot 2015-08-02 at 11.24.50 PM

SS15-PrettyPlume

SS15-PrettyPlumeBra