Noémie McGovern Portfolio
Noémie McGovern Portfolio

lululemon athletica x wanderlust 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica August 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica SU15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica SP15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica AUS W14 prints

Art Direction, Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica x specialized 2014

Art Direction

lululemon athletica Sashiko + Shibori FA14

Print + Pattern Development, Trend Forecasting

lululemon athletica FA14 prints

Print + Pattern Development, Trend Forecasting

lululemon athletica SU14 prints

Lead Graphics, Print + Pattern Development

Urban Planet Applied Graphics

Applied Graphics

Urban Collection Labeling

Art Direction, Branding, Lead Graphics

lululemon athletica SU14 prints

Lead Graphics, Print + Pattern Development

Summer 14 was all about island life; the jungle, the ocean, and the mountains. Prints were inspired by graphic and photo-real florals, watercolour waves, and granite and rock textures.

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Flowabunga served as a graphic floral print that combined tropical blossoms and a graphic black and white photocopy treatment.  Summer strategies regularly include a strong black and white print to carry a neutral story.

AugustSashiko-Flowabunga3

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Dark summer tropicals inspired Curious Jungle below, with hits of neon to compliment solids and trims. This print was only used in certain styles to ensure a wow factor.

Summer14_Jungle

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Needa Margarita was a bag jacquard we developed to carry the theme through accessories.

Summer14_NeedaMargarita

Wamo Camo ensured femininity inthe strategy, with it’s soft shades of pink and watercolour treatment.

Summer14_WamoCamo


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Great Granite was part of the last drop, as part of a neutral bridge story that would carry into Fall 14.

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