Noémie McGovern Portfolio
Noémie McGovern Portfolio

lululemon athletica x wanderlust 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica August 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica SU15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica SP15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica AUS W14 prints

Art Direction, Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica x specialized 2014

Art Direction

lululemon athletica Sashiko + Shibori FA14

Print + Pattern Development, Trend Forecasting

lululemon athletica FA14 prints

Print + Pattern Development, Trend Forecasting

lululemon athletica SU14 prints

Lead Graphics, Print + Pattern Development

Urban Planet Applied Graphics

Applied Graphics

Urban Collection Labeling

Art Direction, Branding, Lead Graphics

lululemon athletica SU15 prints

Lead Graphics, Print + Pattern Development

Summer 2015’s theme was influenced by court sports for styling details and pop art for colour and pattern inspiration. Large oversized artwork was key,  broken down into graphic details and textured artwork , and summertime themes of palms and stripes as easy neutrals were key as supportive artwork.

IMG_2609

This floral print was both made small and oversized, in different colour ways to carry the colour palette.

SS15_BiggieFloralSport-Swim

IMG_2599

IMG_2603

SS15_FloralSport-Shorts

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This oversized and graphic artwork was created using gouache and watercolour, and brought into photoshop  to finalize. All textures were created separately and combined to promote softness in an otherwise graphic artwork.

SS15-PopArtBra
PopArt_StyleRunner

IMG_2578
Camouflage has become an easy neutral, an this one was created as a new camo that could carry both the theme and a neutral colour story.

SS15-PalmCamoBlue

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This artwork was meant to create the look of court sport racket motions. Large and oversized, with an added texture to reduce a flat look, this print was especially interesting in larger silhouettes where it could breathe.

SS15_BackSpinBlue

SS15_BackSpinTurquoise2

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This palm stripe used both digital palm photos and hand painted stripes to create this graphic black and white print.

SS15_PAlmStripeCrops3