Noémie McGovern Portfolio
Noémie McGovern Portfolio

lululemon athletica x wanderlust 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica August 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica SU15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica SP15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica AUS W14 prints

Art Direction, Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica x specialized 2014

Art Direction

lululemon athletica Sashiko + Shibori FA14

Print + Pattern Development, Trend Forecasting

lululemon athletica FA14 prints

Print + Pattern Development, Trend Forecasting

lululemon athletica SU14 prints

Lead Graphics, Print + Pattern Development

Urban Planet Applied Graphics

Applied Graphics

Urban Collection Labeling

Art Direction, Branding, Lead Graphics

lululemon athletica x specialized 2014

Art Direction

Screen Shot 2015-07-29 at 11.31.24 AM

For this third collaboration with Specialized, we wanted to really stand out with an ultra feminine cycling kit. Current competition in women’s cycling still looks masculine and/or very athletic, and to stand out we decided to create an engineered story based on jewelled armour.

Working closely with an illustrator, I conceived and mapped out the layout, ensuring a subtle representation of both the specialized logo and lululemon logo.

Specialized

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Specialized2

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