This year’s collaboration with Wanderlust was an exciting project. I conceived the original direction, print strategy, and colour palette in order to create the best selling Wanderlust collaboration to date. The Wanderlust team really sees the festival as a transformational weekend. You come, peel off the layers and leave feeling lighthearted and super renewed on life.
Hearing them get lit up about it immediately started creating ideas. We brainstormed and came to this idea of metamorphosis in nature.
Like a caterpillar cocooning into a butterfly—that’s kind of what happens at Wanderlust. You start out in your shell and by the end of the weekend, your wings are out! Essentially, We wanted to bring that into the product, so I created a feather print and the below metamorphosis print.
The metamorphosis print was meant to be the WOW print; the print she would want to wear as a statement at the festival and the print she would want to take home as a token of the weekend. The feather print was much more subdued and gave her the option to go more textural. It’s much prettier and more feminine and could also be work easily with the remainder of her wardrobe.