Noémie McGovern Portfolio
Noémie McGovern Portfolio

lululemon athletica x wanderlust 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica August 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica SU15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica SP15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica AUS W14 prints

Art Direction, Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica x specialized 2014

Art Direction

lululemon athletica Sashiko + Shibori FA14

Print + Pattern Development, Trend Forecasting

lululemon athletica FA14 prints

Print + Pattern Development, Trend Forecasting

lululemon athletica SU14 prints

Lead Graphics, Print + Pattern Development

Urban Planet Applied Graphics

Applied Graphics

Urban Collection Labeling

Art Direction, Branding, Lead Graphics

lululemon athletica Sashiko + Shibori FA14

Print + Pattern Development, Trend Forecasting

This delivery was highly inspired by Japanese Sashiko and Indigo, both for their depth of colour and functional aesthetic.  Japanese workwear was also a major point of inspiration in terms of function and detail.

The Japanese word Sashiko means “little stabs“.  It has long been considered as functional embroidery or a form of decorative reinforcement stitching to repair points of wear or tears with patches, ensuring beauty lies in all, even the functional.

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All prints were done by hand, scanned in, and finished in photoshop. An important aspect of this drop was the use of patchworking in certain styles to carry the story of Sashiko – multiple versions of Sashiko prints were used in a single garment to create the illusion of Sashiko pathworking.

AugustSashiko-StarPatchwork

AugustSashiko-Patchwork

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AugustSashiko-Bra

AugustSashiko-Pants
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Workwear Stripes were also used as inspiration for our Yarn Dyes, ensuring we fully carried the Japanese workwear story throughout as points of support.

AugustSashiko-PineStripe

AugustSashiko-Stripes

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This indigo inspired watercolour floral made sure the collection stayed feminine, while also bringing in the look and depth of blues you might find in Indigo.

AugustSashiko-PaintedFloral