Noémie McGovern Portfolio
Noémie McGovern Portfolio

Babaton FA18 Colour Palette

Art Direction, Colour, Trend Forecasting

The Constant SU18 Colour Palette

Art Direction, Colour, Trend Forecasting

lululemon athletica x wanderlust 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica August 2015

Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica SU15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica SP15 prints

Lead Graphics, Print + Pattern Development

lululemon athletica AUS W14 prints

Art Direction, Lead Graphics, Print + Pattern Development, Trend Forecasting

lululemon athletica x specialized 2014

Art Direction

lululemon athletica Sashiko + Shibori FA14

Print + Pattern Development, Trend Forecasting

lululemon athletica FA14 prints

Print + Pattern Development, Trend Forecasting

lululemon athletica SU14 prints

Lead Graphics, Print + Pattern Development

Urban Planet Applied Graphics

Applied Graphics

Urban Collection Labeling

Art Direction, Branding, Lead Graphics

The Constant SU18 Colour Palette

Art Direction, Colour, Trend Forecasting

The Constant is Aritzia’s new active line, and its focus is a juxtaposition between clean minimalism and soft femininity.

When originally planning this palette, we noticed the market was lacking a softer approach to colour in women’s athleisure and activewear. Companies like lululemon, Nike, and Adidas were focusing on brights or primary shades which left us in a position to provide easy feminine shades like pink and mauve to our customer.

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In order to speak to the collection’s clean modern lines, we wanted to bring in a focus on crisp white and black with hits of heathered grey, which enabled a better focus to structured pieces.

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When thinking of a soft alternative to brights and primaries, we shifted focus instead towards neutrals and hues that spoke for neutrality.  With the popularity of pink in both market and street, we decided we could build the palette around soft pinks that could layer and were both effortlessly feminine and easy to wear.

To speak to more of a unisex and street aesthetic we also introduced a soft tan colour which gave the collection more edge and street appeal.

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