Summer ‘14 was all about island life; the jungle, the ocean, and the mountains. Prints were inspired by graphic and photo-real florals, watercolour waves, and granite and rock textures.
Dark summer tropicals inspired Curious Jungle below, with hits of neon to compliment solids and trims. This print was only used in certain styles to ensure a wow factor.
Flowabunga served as a graphic floral print that combined tropical blossoms and a graphic black and white photocopy treatment. Summer strategies regularly include a strong black and white print to carry a neutral story.
Great Granite was part of the last drop, as part of a neutral bridge story that would carry into Fall 2014.
Wamo Camo ensured femininity inthe strategy, with it’s soft shades of pink and watercolour treatment.
Needa Margarita was a bag jacquard we developed to carry the theme through accessories.
