IMG_1838e.jpg

lululemon

spring 2015

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Spring 15 was all about Sweet Sweat Mirage; a season about rebirth and awakening after cold months of hibernation. Using soft colours and hazy painted prints to signal the beginning of Spring, the strategy included soft pastels and neutrals combined with bleached neon trims.

PrettyPaint_Suit.png
SS15_PrettyPaintShorts.png
PrettyPaint_WhiteShorts.png
PaperCamo.png
SS15_WeeStripeWhite.png

Specific material textures were chosen, replicating distorted and hazy lines.

SS15_TextureTwistPink.png
GiantPaint_Tank.png

This print was a hand-painted painting, scanned in and pieced together, and turned into a repeat in photoshop. This main Wow print ensured that the guest had a print that really spoke for the season and could pair it back to any colour in the palette.

A special feather print was developed for the last drop as a separate studio drop. The original intent was oversized and engineered, with an x-ray sensibility to remove the literal look of the feathers.

SS15-PrettyPlume.png
SS15-PrettyPlumeBra.png
Previous

lululemon summer 2015
Next

nike boston marathon 2014